Team
Dave Sjölin
In Dave’s 25+ years as software developer and founder he has built the world’s leading engagement platform for professional sports, led AI innovation in the eClinical space, and has been referred to as the “Godfather of Gamification.”
While he dislikes the phrase “serial entrepreneur,” Dave has founded three companies with successful exits.
Co-Founder and CTO
Ian Greenfield
In Ian’s 10+ years of executive leadership he led strategy for multiple companies, helped transform Oregon’s healthcare delivery system, and has had work featured in the NY Times, Washington Post, NPR, ABC, NBC, and CNN.
Along with Dave, Ian was CEO and Co-Founder of Tryl, a cutting edge patient engagement software platform that was acquired in 2022.
Co-Founder and CEO
In Neha’s 10+ years of operational leadership she has scaled teams and systems at high-growth tech companies, including her time in Ops and Strategy at Airbnb, as well as her work with nearly every major professional sports team in North America.
Her strength lies in balancing vision and detail – seeing both the forest and the trees.
COONeha Neelwarne
Jeffrey Luxmore
Jeffrey brings decades of software development experience translating business objectives into working products. Jeffrey’s path here wasn't conventional, he came into engineering after spending years in B2B sales where he priced and moved millions of dollars in depreciating inventory, managed time-sensitive processes, and dealt daily with high-stakes, high-pressure clients.
Senior Software Engineer
Larry has spent nearly three decades building, scaling, and leading insurance distribution organizations across commercial and property and casualty insurance.
From building one of Oregon’s largest insurance agencies to leading a $30M premium portfolio and advising emerging InsurTech companies, Larry’s career has centered on one challenge: creating sustainable growth through better distribution, stronger operational execution, and long-term customer retention.
Senior Advisor